Increase Deluxe Room pricing by 8%
Weekend demand for Deluxe rooms is significantly outpacing your current rate curve.
Pace is +22% vs same weekend last year, comp-set ADR is +$14, and OTA look-to-book on Deluxe is 3.4x normal. Elasticity model shows 8% lift with <2% booking loss.
- Business impact
- +$4,200 revenue
- Confidence
- 95%
- Suggested action
- Push new BAR to PMS and all connected channels tonight at 22:00.